Wikipedia defines Native Advertising as the type of advertising, mostly online, that matches the form and function of the platform upon which it appears. Sharing in-depth insights on the concept of Native, Samir Tiwari, Co-founder & CEO, Non Lineaar defined it as the form of paid media where ad experience follows the natural and function of the user experience in which it is placed. During the interactive 1-hour webinar, he highlighted upon important elements on how Native Advertising is enabling to change Digital Advertising landscape. Let’s have a look at the key takeaways from the session:
Key Takeaways:
- Disclosure language:
- You might also like
- You might like
- Elsewhere from around the web
- From around the web
- You may have missed
- Sponsored by
- Recommended for you
- Recommended by Outbrain
- Sponsored Content by Taboola
- Standard banners are more pushed than native ads.
- Performance tracking metrics:
- Time spent
- Attention Minutes
- Social Shares
- Social Following
- Referral Traffic
- Comments
- Demographics
- Pageviews
- Click through rate
- What are the Opportunities?
- Written Content
- What are the Challenges?
- Team training
- Storytelling and making it interesting
Have a look at the webinar recording to explore the advantages, challenges, and threats in Native Advertising.
Native Advertising: Changing Digital Advertising Landscape from Digital Vidya
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