61% of Digital Marketers say AI is the most important aspect of their strategy.
Artificial Intelligence & Data Science opens strategic doors & set the stage for unprecedented levels of rationalization in marketing. It also digs a layer deeper into data analysis & provides better insights to enhance consumer interactions & engagement.
With the increasing use of Data Management, marketers are more inclined towards maximizing their creative output rather than fixing technicalities. This is where the role of Artificial Intelligence and Data Science is highlighted. Both Artificial Intelligence and Data Science plays a major role in determining the emerging trends of Marketing.
To let the marketers know the impact of AI & Data Science on Marketing, we recently conducted a webinar on “Emerging Trends in Marketing-Role of AI & Data Science“.
To lead the webinar, we had with us, Diptarup Chakraborti, Vice President, Zycus. Diptarup is a Digital Marketing expert with 19+ years of experience. He has successfully deployed full-stack marketing platforms & introduced new digital & social marketing metrics to track & measure the performance of marketing programs.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
These were some of the highlights of the session. To get in-depth details of “Emerging Trends in Marketing-Role of AI & Data Science”, access the webinar recording.
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.
