10X SEO – My Secret Sauce to #1 Rankings on Google: Webinar Recording

The answer to all questions and information from a pin to a mountain can be found on ‘Google’ – the search engine giant. From knowing about education, to news, to healthcare to buying products, Google is the go-to-place without a say!  Thus, it is imperative for marketers to understand the key to score #1 rankings on Google – SEO factors.

To help marketers identify the best SEO practices, industry leader Siddharth Lal, Managing Director, Bruce Clay India shared his secrets to gain #1 rankings on Google during an interactive webinar.

Here are some key findings and statistics on SEO:

• 55% of all search queries are long-tail, i.e. four words or longer.
• 87% of all clicks are organic.
• 94% of consumers research products online before buying

These are some interesting worth-considering facts, aren’t they? Now, let’s have a look at what Siddharth shared during the webinar:

Key Takeaways:

• SEO is about 3 things which hasn’t changed from past 2 decades: 

1. Content – keywords are important
2. The architecture of your website
3. Links and Mentions

• Aim at 1st position in Google search results as it can give you 17X traffic as compared to that at the 10 position.
• Sustain this constant race by leveraging marketing tacts that are leading the way to brand moments.
• Gary Illyes states that ‘A great title and Meta description is really important for your business. Every page must have a title.’ Take a note of following elements for an SEO-friendly title:

1. Brand Name in the end
2. Theme of the Page in the start
3. The title should be click-worthy

• 4 Rules of Image Optimization

Besides, text, even images help build a substantial SEO value. So, keep a note of Image Optimization, the key elemnts of which are:

1. Alt Attribute
2. File Name
3. Image size
4. Content near the image

• If you are doing content, it should be 10X content
• Add images, create videos
• Lay emphasis on Ethical SEO 
• Featured Snippet – Position Zero
• Create content in other languages
• Focus on Pagination vs Lazy Loading

Pro Tip: Do not put a canonical tag on page 2, 3 etc pointing to page 1

• Use Advanced Google command

In a nutshell, Digital Marketing without the best tool is like doing brain surgery with a hammer. 

Hope this webinar helped you identify the lesser know SEO secrets to seek #1 on Google. To attend more such webinars and learn from the recordings, stay updated with the upcoming and trending webinars.